Mastering Sales Funnels: From First Click to Lifetime Customer (Expanded Edition)

You don't need a giant budget or an agency to build a funnel that works. Mastering Sales Funnels: From First Click to Lifetime Customer (Expanded Edition) is a practical field manual that turns attention into predictable revenue—ethically. Inside, you'll map a lean funnel (squeeze ? offer ? upsell/downsell ? delivery), design a compelling offer with real proof, and deploy a 7-email engine that nurtures without burning trust. You'll also get QA and compliance checklists, plain-English analytics, and a testing roadmap so you improve week after week. In this book, you'll learn how to: Design a value-first lead magnet and squeeze page that convert Craft offers using Promise–Proof–Path–Price (with risk reversal) Write and schedule the 7-Email Engine (swipe templates included) Add ethical bumps/upsells that boost AOV without pressure tactics Track the right metrics (EPC, AOV, LTV, break-even ROAS) simply Run smart A/B tests and fix weak links fast Launch with confidence using a step-by-step QA checklist Onboard new buyers for higher retention, referrals, and LTV Who it's for: solo creators, coaches/consultants, ecommerce teams, and SaaS founders who want a clean, repeatable system instead of random tactics. Packed with scripts, templates, wireframes, and real-world patterns, this book helps you ship quickly, learn from data, and grow with integrity.