Social Media Communication: Concepts, Practices, Data, Law and Ethics

- Presents a broad, multi-disciplinary approach to social media, offering practical techniques, tools, and skills to students across communication, public relations, journalism, marketing, advertising, and media departments. - Offers a larger, longer view of the history and technology of social media – in addition to discussion of media law and ethics – presenting students with a valuable conceptual understanding of social media’s past, present, and potential future - Includes important updates about steadfast and new social media platforms, including TikTok, Instagram, Snapchat, Reddit, Facebook and YouTube, as well as a discussion of artificial intelligence, data, and privacy issues.